Different counties have access to certain amount of advanced technology, some countries more than others. "The development and spread of digital media across the world has culminated in the centrality of these media in the social, political and economic activities of people and organisations in many countries, especially in the developed world ... ". (P122, Digital Cultures: Understanding New Media Creeber G & Martin, R (eds).
Countries such as China and America, as well as a large amount of European countries are world leaders in technology in different ways. China is incredibly advanced in computing and is therefore world leaders in this department. Less technological developed countries that do not have access to the internet will not have the ability to socialise with networking sites such as Facebook or such engines such as Google. Seeing as they do not have access to particular new media technology, they tend to live differently that those that do. From this I believe that technology does drive culture and the way people conduct themselves.
Those that have new media technology such as Iphones and PDAs can tend spend most of their time on it rather than socialising face-to-face with others. Their lives are more centralized to the gadgets they use, which drives their culture.
"The idea that technology determines social and cultural trends and patterns in known as technological determinism and is often criticised" (Jill Walker Rettberg, Blogging) others would say that their culture is not determined by the technology they use but by how they wish. And only use the technology because is it their for them to use at their disposal.
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